The rise of platforms like Airbnb has reshaped how people travel and stay in Cape Town. Properties across the city, from seaside apartments to central city pads, are being transformed into short term rentals. The growth is rapid, but so are the demands placed on owners. Many now see the benefit of professional management to make the most of their investments.
What makes a property succeed?
“Properties best suited for short term rentals are those in popular tourist areas offering additional amenities such as pool & gym, and being within walking distance to shops, restaurants and public transport,” says Frans Jordaan-Viljoen of CTHA Property Management. “Furthermore good quality photos of an uncluttered space without personal effects, and decorated in neutral earthy colours attract the most interest.”
This combination of location, style, and professional presentation helps listings rise above the competition.
The ROI advantage of short term rentals
Long term rentals may feel simpler, but they rarely compete in returns. Frans shares his view: “Short term rentals provide a much higher ROI to property owners than long term rentals historically. This is attributed to higher daily rates for short term rentals, caused by the industry demand for this type of accommodation offering more flexibility and personal space in general than for example hotels and guest houses.”
Cape Town’s mix of international and local tourism makes the model especially rewarding.
Why experience matters
Behind every successful listing lies a host of daily tasks. From managing bookings across platforms to ensuring guests are welcomed and supported, it is far more involved than most expect. Frans explains, “The single most beneficial aspect of an Airbnb management company for Airbnb rentals is the ‘know how’ and experience they bring to the table. A full understanding of the day to day duties associated with an Airbnb listing, from rates and calendar management across multiple platforms to guest communication and associated services such as guest check-ins etc. A comprehensive hassle free solution offered to the property owner.”
For owners, this means peace of mind and steady income without the constant oversight.
The future of hosting in Cape Town
With the city’s appeal growing each year, competition in the short term rental market is only likely to increase. Owners who invest in professional Airbnb management position themselves to maximise returns, protect their time, and deliver a quality guest experience that keeps reviews strong and bookings consistent.
